Resources Library by ANA

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aarti Bharadwaj, Sweta Agrawal

June 15, 2014

Is research to creativity like a pin to a balloon?

In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley

Company: Cimigo

June 15, 2014

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company’s belief in building “passion” brands with deep connections to consumers. The resulting 5-step...

Catalogue: Congress 2014: What Inspires?

Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard

Company: Added Value

June 15, 2014

The IPA SocialWorks project

Sponsored by LinkedIn, Facebook and Twitter, the IPA (the professional body for advertising, media and marketing communication agencies), in partnership with The Marketing Society and The Market Research Society, has launched the first stage of...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research

Author: Fran Cassidy

June 15, 2014

Digital and social advertising effectiveness for business

Many developing Asian economies still question the efficacy of digital and social media. Conventional offline media is the preferred advertising choice because of its higher penetration and legacy. Additionally, there is a widespread belief that...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Aarti Bharadwaj, Sweta Agrawal

May 13, 2014

Research World (January-February 2014)

It is estimated that the value of global sponsorship will exceed US$50 billion this year of which over US$1.4 billion will be spent on the FIFA World Cup taking place in Brazil. How can we measure the return of investment in sponsoring this mega...

Catalogue: Research World 2014

Author: ESOMAR B.V.

February 15, 2014

Advertising clusters in Asia

Asia as a region continues to grow in stature and importance. While the rise of India and China has been well-documented, Indonesia and Vietnam are strong performers in recent times. When it comes to advertising, ad expenditure in the region is...

Catalogue: Asia Pacific 2013: Asia On The Move

Author: Shivkumar Moulee

Company: KANTAR TNS Malaysia

April 7, 2013

Preparing for the new era

To adapt and thrive in an ever-evolving world, businesses in Latin America must be willing to look at alternative research methodologies to make sense of dynamic and complicated consumer segments. Of the new research techniques circulating and...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Dan Hill

Company: Sensory Logic

May 3, 2012

Optimising advertising ROI

Given the current economic times, marketers are looking to optimise every dollar invested in supporting brands and maximise any competitive advantage they can. This presentation reviews the basic principles of TV advertising response implied by the...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Author: Keith Spencer

Company: Ipsos MRBI

April 17, 2012